Aucklanders enjoy one of the most varied lifestyle options in the world. Pristine rainforest and stunning coastlines are all within an hour of a thriving central city housing some of the world’s most recognisable business brands. And the New Zealand’s largest city and economic hub is translating its natural assets into economic growth.
With than a third of the population born in one of the 187 countries represented in the region, Auckland is a truly international city. And Auckland’s world-beating lifestyle continues to be a magnet for talented professionals looking to combine business opportunities with lifestyle. Auckland University is among the top 40 biosciences institutions globally with internationally recognised clinical trial infrastructure and expertise. This is supported by other world-leading facilities and academic programmes.
The rare combination of natural advantage and the skill and can-do attitude of Auckland’s workforce has led to the growth of the region’s key growth sectors. Identified as the areas in which clusters of complimentary businesses exist in the region, the Food and Beverage, Marine, Screen and Bioscience sectors are offering exciting trade, investment and development potential for the region and are competing squarely on the world stage.
The proximity of a wide range of filming locations all within an hour of the central city is leading to increasing international interest in Auckland’s screen industry. World-class resident skills and film infrastructure, coupled with tax incentives and favourable exchange rate makes Auckland an attractive destination for production houses. With nine New Zealanders nominated for Oscars this year, New Zealand’s reputation as breeding ground for innovative and positive talent is translating to success for Auckland and New Zealand’s screen industry both home and abroad.
Living in a city flanked by two stunning harbours, its little surprise that resident talent and innovative attitude are again key to the success of Auckland’s marine industry. With Auckland-made marine craft being seen everywhere from Sydney to Stockholm. With the industry turnover projected at 140 per cent over the next ten years and ambitious plans to develop Auckland’s waterfront and marine precinct well underway, Auckland’s world-wide reputation for high quality craftsmanship and innovation is set to result in dividends for the region.
The beauty of New Zealand’s pristine landscape has lead to an international reputation in the food and beverage industry. Always a key driver of economic growth in New Zealand, new growth opportunities within this critical sector focus very much around the value added manufactured food products rather than the traditional primary product staple. As a hub for manufactured food products this presents exciting opportunities for the Auckland region.
With a world-beating lifestyle and a go-ahead attitude, it’s little wonder that the world is starting to take note of Auckland. And with the opening and closing games of Rugby World Cup 2011 being held in the region, Asia Pacific’s greatest secret is about to get out.
25 June 2010
